For centuries, artists, portrait painters, architects, innovators and powerful and religious people have been turning to the question of what makes an icon an icon. From the first classic icons to the age of mass media, the Internet and the most powerful symbols of modern times - icons have failed to recognize an evocative, visual concept that can reveal the identity of a culture. The idea of the Iconic Judgment evolves over time and yet remains static in perception. In spite of all this, it is still safe today, arouses curiosity and develops its occupied goal for creative people.