Alec Drew, KBE shares his passion, experience and knowledge with business leaders across many sectors. A major part of his 40 years in business was spent as Managing Partner of a highly successful branding agency where he worked with a wide range of CEO’s across all sectors. His insightful questioning and straight talking opened up new conversations, giving them fresh insights into their own organisations and uncovering valuable revenue streams that were previously overlooked. One strategy helped his clients achieve €3.23 billion in additional sales over a 5 year period. His keynote talk ’Hiding in Plain Sight - The Unintended Consequences of Technology on Profitability’ is a fresh and honest look at the combined impact of technology, science and communications on resilience, wellbeing and productivity as we engage with the 4th Industrial Revolution. He hosts a weekly radio show where his guests share their life stories and what made them the business people they are today.