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Building Better Brands

A Comprehensive Guide to Strategic Brand Identity Development

by Scott Lerman

Softcover
Flexible, high-gloss laminated cover
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About the Book
"Building Better Brands" is an essential guide to creating and evolving brands.

Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you’re a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organization’s brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding.

Second Edition
Author website
https://www.lucidbrands.com/
Features & Details
  • Primary Category: Business & Economics
  • Additional Categories Graphic Design, Education
  • Project Option: 6×9 in, 15×23 cm
    # of Pages: 98
  • Isbn
    • Softcover: 9798347686322
  • Publish Date: Nov 07, 2024
  • Language English
  • Keywords strategy, naming, identity, design, branding
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About the Creator
scottlerman
Scott Lerman

Scott Lerman is a brand consultant, designer, author, teacher, and artist. Best known for his work as a brand identity consultant, Scott helps companies navigate critical moments in the creation, evolution, and extension of their brands. Scott has unusually broad and deep expertise in brand research, strategy, identity, prototyping, development, and implementation. At Lucid Brands, he is responsible for new business development, program team formation and management, as well as project leadership and strategy. Prior to founding Lucid Brands in 2005, he was a senior leader at two of the industry’s premier brand consultancies—Siegel & Gale and Enterprise IG.

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