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Building Better Brands

A Comprehensive Guide to Strategic Brand Identity Development

by Scott Lerman

This book may be found in online bookstores, like Amazon.com, using the ISBNs below:
Softcover ISBN:
9798347494132
About the Book
"Building Better Brands" (second edition) is an essential guide to creating and evolving brands.

Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you’re a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization’s brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding.

Second Edition
Illustrations by Will Ayres.
Author website
https://www.lucidbrands.com/
Features & Details
  • Primary Category: Business & Economics
  • Additional Categories Graphic Design, Education
  • Project Option: 6×9 in, 15×23 cm
    # of Pages: 98
  • Isbn
    • Softcover: 9798347494132
  • Publish Date: Jan 12, 2025
  • Language English
  • Keywords design, strategy, identity, branding
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About the Creator
scottlerman
Scott Lerman

Scott Lerman is a brand consultant, designer, author, teacher, and artist. Best known for his work as a brand identity consultant, Scott helps companies navigate critical moments in the creation, evolution, and extension of their brands. Scott has unusually broad and deep expertise in brand research, strategy, identity, prototyping, development, and implementation. At Lucid Brands, he is responsible for new business development, program team formation and management, as well as project leadership and strategy. Prior to founding Lucid Brands in 2005, he was a senior leader at two of the industry’s premier brand consultancies—Siegel & Gale and Enterprise IG.

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