Groupon has been one of my most successful business partnerships. I wish I had been equipped with the information provided in this book when I ran my first promotion. The overwhelming response to my Groupon pushed me to tailor my business to support the volume and in turn gave my studio unbelievable growth in a recession. Putting these principles into place can be scary and may mean making a few changes to your business model, but the first place to start is by broadening your client base with online services such as groupon!