Luz del Carmen Vilchis Esquivel, Ph.D. Mexican woman. Professor in the Faculty of Arts and Design, National Autonomous University of Mexico (UNAM). National Researcher in National Council of Science and Technology Level II (CONACYT). Undergraduate studies in Graphic Design, Psychology and Philosophy; Master’s Degree in Communication; Ph.D. in Fine Arts UPV-Spain; Ph.D. in Philosophy from FFYL-UNAM; Ph.D. in Arts and Design Education, FAD-UNAM; Doctorate Honoris Causa in Philosophy of Education, Iberoamerican Council, Uruguay. Author of 32 books and 185 papers. Member of Design Research Society (London), Design History Foundation (Barcelona), Design History Society (London), American Psychological Association (APA), The Professional Association for Design (AIGA). Lecturer and researcher, has given 95 courses and 168 conferences in 41 countries. Professional graphic designer with awards in Mexico and Switzerland. She has received several recognitions from the University of Palermo, Who