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Attribution Modelling in Google Ads and Facebook

by Himanshu Sharma

This book may be found in online bookstores, like Amazon.com, using the ISBNs below:
Softcover ISBN:
9780368079610
About the Book
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
Author website
https://www.optimizesmart.com/
Features & Details
  • Primary Category: Computers & Internet
  • Project Option: 8×10 in, 20×25 cm
    # of Pages: 478
  • Isbn
    • Softcover: 9780368079610
  • Publish Date: Dec 30, 2018
  • Language English
  • Keywords marketing attribution, attribution modelling
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About the Creator
hsharma123
Himanshu Sharma
United Kingdom

Himanshu Sharma is the founder of OptimizeSmart.com, a UK based digital marketing consultancy that specialises in analytics consultation. Himanshu has more than 15 years' experience in digital analytics and marketing. He helps business owners and marketing professionals generate more sales and ROI by fixing their website tracking issues, helping them understand their customers' true purchase journey, and helping them determine the most effective marketing channels for investment through one-on-one consultation and/or online training programs. Himanshu is also the author of four best-selling books on analytics and conversion optimisation: #1 Maths and Stats for Web Analytics and Conversion Optimization #2 Attribution Modelling in Google Analytics and Beyond #3 Attribution Modelling in Google Ads and Facebook #4 Master the Essentials of Email Marketing Analytics In addition to these books, he has published more than half a dozen ebooks on Google Analytics and Google Tag Manager.

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