Based on an E-zine written by J in 2000 for Another Night and Day Alliance, Product: Natural contains J’s rant on how often the word “natural” or “fresh” is used as advertising jargon. Product: Natural dissects what J wrote, contrasts and supplements it with contents from 2000 to 2019. It explores how the way of advertising has changed, and whether or not the word “natural” or “fresh” still create a significant impact in today’s society. And asks the question: why do we even care about it?