DeVo provides an 'under the hood' recount of the successes and learnings during the 3rd year of operating his brand: DeVoCustoms. 'The Ascent' specifically pinpoints the contrast of the gratefulness and blessings of being a part of a growing business, but also the underlying hardships along the way. DeVo's goal in Volume III as with all of his projects is to expose the truths of entrepreneurship through his own unfiltered experiences. Demystifying the journey to hopefully inspire like-minded creators