Creating Influential Events Ebook
The Experience Design Playbook
by Andrew O'Loughlin
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About the Ebook
even change lives.
We are in a powerful position.
But events are both inspiring, and, challenging.
We can (and should) use events as a catalyst to achieve our desired goal. To create attention, action, and celebration. To connect, engage, and influence. Impact in that moment, and for the future.
But it's not easy.
Events have 2 sides. They are inspiring and challenging. And sometimes we spend too much time on the wrong side. Event people are passionate, we work hard, and we deserve to do well. It is difficult to always get it right, but it is possible.
We can learn so much from each others lived experiences, our real-world learnings. And after 25+ years in the industry, I now want to share my learnings. To help event people, and event owners succeed in our influential but challenging world of events.
As an Advisor, Speaker, Mentor, and host of 'The Event Show', I am hoping to connect people to meaningful knowledge, insights from some of the worlds more interesting thinkers, leading events, and event people.
And so, I hope this book will help event people and teams to work better and live better.
To have more influence.
Features & Details
- Primary Category: Entertainment
- Additional Categories Business & Economics, Sports & Adventure
- Version Fixed-layout ebook, 226 pgs
- Publish Date: Nov 19, 2018
- Last edit Mar 01, 2023
- Language English
- Keywords Events, Experience Design, Experiential, Marketing
About the Creator
Across 25 years in sport and entertainment, I have learnt that events can be a powerful platform to connect and influence people. To get attention, motivate action, engagement and sales. However, I have seen that events often fail to deliver. The goal is not defined. The plan is not achievable. The influence is not evaluated. Using my new ‘Experience Design’ methods, creating design-led, evidence-based events will have the influence they seek to make. They deliver on the promise, to the audience, for the event organisers, and their partners. have learned a lot in 25 years, so I’m now looking to connect you to meaningful knowledge. I’ve learnt by working with talented people on some of the world’s major events, and I’m now looking to help you. So I am focusing on helping event owners and industry leaders to succeed in the world of events. Helping people bring their best. I now Advise, Design, and Mentor. Creating influential events, and influential people.